SSPT Logo

A long process to narrow down

The final logo (above) represents the coming together of a multitude of things, namely: the doctor/patient relationship, the handing over the practice over to new ownership, the balance between fitness/health and the Ying and Yang of fitness in general. The form that the two halves create is a basic shape of a spinal column, looking from above. The motion is to highlight the athleticism of the practice.

Here it is horizontally (below):

And the numerous designs that led us here (I did over 100):



More work for this client:

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