As the Creative Director at Examiner.com, I helped to secure a sponsorship deal with the 2009 Great American Beer Festival in Denver. With this new exposure opportunity, we needed something that would convey our enthusiasm to the beer crowd visually, so the decision to make a “beer logo” and brand some tee shirts, coasters, beer pints and a contest page with with logo was made.
This logo was the sole mark on all ads and collateral for the festival, including the microsite I created to showcase the coverage, information and contest pertaining to the festival.
The other pieces of the branding puzzle were solved with an add for the GABF program:
And some banner ads:
