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<channel>
	<title>Kyle Duford &#124; Art Director</title>
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	<link>http://bigandsharp.com/main</link>
	<description>Art Director</description>
	<lastBuildDate>Wed, 09 Nov 2011 14:54:43 +0000</lastBuildDate>
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		<title>there there Neck Label</title>
		<link>http://bigandsharp.com/main/there-there-neck-label/</link>
		<comments>http://bigandsharp.com/main/there-there-neck-label/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 00:46:41 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[there there]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=2393</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><!--<a class="lightbox" title="tt_neck1" href="http://bigandsharp.com/main/wp-content/uploads/2011/01/tt_neck1.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2011%2F01%2Ftt_neck1.jpg','tt_neck1')" mce_href="http://bigandsharp.com/main/wp-content/uploads/2011/01/tt_neck1.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2011%2F01%2Ftt_neck1.jpg','tt_neck1')" rel="lightbox[2393]"><img class="alignnone size-full wp-image-2396" title="tt_neck1" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/tt_neck1.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2011%2F01%2Ftt_neck1.jpg','tt_neck1')" mce_src="http://bigandsharp.com/main/wp-content/uploads/2011/01/tt_neck1.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2011%2F01%2Ftt_neck1.jpg','tt_neck1')" alt="" width="800" height="439" /></a>&#8211;></p>
<p><img class="alignnone size-full wp-image-2397" title="tt_nwck2" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/tt_nwck2.jpg" alt="" width="600" height="800" /></p>

<a href='http://bigandsharp.com/main/there-there-neck-label/tt_nwck2/' title='tt_nwck2'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/tt_nwck2-310x150.jpg" class="attachment-thumbnail" alt="tt_nwck2" title="tt_nwck2" /></a>
<a href='http://bigandsharp.com/main/there-there-neck-label/tt_neck1/' title='tt_neck1'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/tt_neck1-310x150.jpg" class="attachment-thumbnail" alt="tt_neck1" title="tt_neck1" /></a>
<a href='http://bigandsharp.com/main/there-there-neck-label/tt_neck_featured/' title='tt_neck_featured'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/tt_neck_featured-310x150.jpg" class="attachment-thumbnail" alt="tt_neck_featured" title="tt_neck_featured" /></a>

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		</item>
		<item>
		<title>Zoo Key Tee Shirt</title>
		<link>http://bigandsharp.com/main/zoo-key-tee-shirt/</link>
		<comments>http://bigandsharp.com/main/zoo-key-tee-shirt/#comments</comments>
		<pubDate>Sat, 08 Jan 2011 21:08:30 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[there there]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=2368</guid>
		<description><![CDATA[Original illustration of &#8220;Trunkey the Elephant&#8221; zoo key for there there. I had one as a kid, and I just had to design this for various cities. Each city comes in a different color, but this is Philadelphia&#8217;s tee shirt. Below the front foot of each elephant has the city&#8217;s name. One for Philly, Detroit, [...]]]></description>
			<content:encoded><![CDATA[<p>Original illustration of &#8220;Trunkey the Elephant&#8221; zoo key for <a href="http://www.therethere.com" onclick="return TrackClick('http%3A%2F%2Fwww.therethere.com','there+there')" target="_blank">there there</a>. I had one as a kid, and I just had to design this for various cities. Each city comes in a different color, but this is Philadelphia&#8217;s tee shirt. Below the front foot of each elephant has the city&#8217;s name. One for Philly, Detroit, Cleveland, San Francisco, Portland, Seattle and Austin.</p>
<p>Order for <a href="http://therethere.com/philadelphia/mens-philadelphia-zoo-key.html" onclick="return TrackClick('http%3A%2F%2Ftherethere.com%2Fphiladelphia%2Fmens-philadelphia-zoo-key.html','men')" target="_blank">men</a>.<br />
Order for <a href="http://therethere.com/philadelphia/womens-philadelphia-zoo-key.html" onclick="return TrackClick('http%3A%2F%2Ftherethere.com%2Fphiladelphia%2Fwomens-philadelphia-zoo-key.html','women')" target="_blank">women</a>.</p>

<a href='http://bigandsharp.com/main/zoo-key-tee-shirt/trunkey_featured/' title='trunkey_featured'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/trunkey_featured-310x150.jpg" class="attachment-thumbnail" alt="trunkey_featured" title="trunkey_featured" /></a>
<a href='http://bigandsharp.com/main/zoo-key-tee-shirt/trunkey2/' title='trunkey2'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/trunkey2-310x150.jpg" class="attachment-thumbnail" alt="trunkey2" title="trunkey2" /></a>
<a href='http://bigandsharp.com/main/zoo-key-tee-shirt/trunkey600/' title='trunkey600'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/trunkey600-310x150.jpg" class="attachment-thumbnail" alt="trunkey600" title="trunkey600" /></a>
<a href='http://bigandsharp.com/main/zoo-key-tee-shirt/m_philly_zoo_head_1/' title='m_philly_zoo_head_1'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/m_philly_zoo_head_1-310x150.png" class="attachment-thumbnail" alt="m_philly_zoo_head_1" title="m_philly_zoo_head_1" /></a>
<a href='http://bigandsharp.com/main/zoo-key-tee-shirt/trunkey1/' title='trunkey1'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/trunkey1-310x150.jpg" class="attachment-thumbnail" alt="trunkey1" title="trunkey1" /></a>
<a href='http://bigandsharp.com/main/zoo-key-tee-shirt/trunkey3/' title='trunkey3'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/trunkey3-310x150.jpg" class="attachment-thumbnail" alt="trunkey3" title="trunkey3" /></a>
<a href='http://bigandsharp.com/main/zoo-key-tee-shirt/trunkey5/' title='trunkey5'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/trunkey5-310x150.jpg" class="attachment-thumbnail" alt="trunkey5" title="trunkey5" /></a>
<a href='http://bigandsharp.com/main/zoo-key-tee-shirt/trunkey4/' title='trunkey4'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/trunkey4-310x150.jpg" class="attachment-thumbnail" alt="trunkey4" title="trunkey4" /></a>

]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>there there Web Site</title>
		<link>http://bigandsharp.com/main/there-there-web-site/</link>
		<comments>http://bigandsharp.com/main/there-there-web-site/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 17:09:59 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Oaklandish]]></category>
		<category><![CDATA[there there]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=2143</guid>
		<description><![CDATA[After 10 years in Oakland, tee shirt company Oaklandish was in dire need of a new backend eCommerce CMS and a new design. While they were in the process of simultaneously launching a new brand called there there for other cities in the US, it made complete sense to design both quite similarly, with slightly [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox" title="therethere_main" href="http://bigandsharp.com/main/wp-content/uploads/2010/12/therethere_main.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F12%2Ftherethere_main.jpg','therethere_main')" rel="lightbox[2143]"><img class="alignnone size-full wp-image-2144" title="therethere_main" src="http://bigandsharp.com/main/wp-content/uploads/2010/12/therethere_main-e1293642099651.jpg" alt="" width="599" height="336" /></a></p>
<p>After 10 years in Oakland, tee shirt company <a href="http://bigandsharp.com/main/oaklandish-web-site/" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Foaklandish-web-site%2F','Oaklandish')">Oaklandish</a> was in dire need of a new backend eCommerce CMS and a new design. While they were in the process of simultaneously launching a new brand called there there for other cities in the US, it made complete sense to design both quite similarly, with slightly different branding. GeoIP targeting would drop visitors into their respective cities on this, the new one: <em>there there</em></p>
<p>The challenge of <em>there there</em> was making a unique &#8220;site&#8221; or &#8220;view&#8221; for each new city including Seattle, Denver, Minneapolis, Philadelphia and more. Each visitor would (eventually) be geo-targeted into their closest region with tee shirts available, so the look had to be a bit different. To solve this, we created a new home page for each city (the image above is the &#8220;view all&#8221; main page) with categories of all cities — allowing any visitor from one city to see tees from another, just without the corresponding city branding.</p>
<p><a class="lightbox" title="tt_cat" href="http://bigandsharp.com/main/wp-content/uploads/2010/12/tt_cat.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F12%2Ftt_cat.jpg','tt_cat')" rel="lightbox[2143]"><img class="alignnone size-full wp-image-2145" title="tt_cat" src="http://bigandsharp.com/main/wp-content/uploads/2010/12/tt_cat-e1293642129901.jpg" alt="" width="599" height="336" /></a></p>
<p>The category page (this is &#8220;Portland &#8216;All,&#8217;&#8221; above — it can be further filtered to each gender) lists the products from the entire city, but clicking on the left nav enables the user to see other cities. In this case, Portland people may want to click on Eugene, Bend, or Seattle tee shirts. Clicking these images takes you to the&#8230;</p>
<p><a class="lightbox" title="tt_product" href="http://bigandsharp.com/main/wp-content/uploads/2010/12/tt_product.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F12%2Ftt_product.jpg','tt_product')" rel="lightbox[2143]"><img class="alignnone size-full wp-image-2148" title="tt_product" src="http://bigandsharp.com/main/wp-content/uploads/2010/12/tt_product-e1293642198500.jpg" alt="" width="599" height="336" /></a></p>
<p>product page. Here you can rollover the thumbnails on the left to get alternate views, read a short bio and order (or add to the wishlist), share through various social networking sites, review the product or scroll down to read the history of the shirt and see related products.</p>
<p>The entire page looks likes this:</p>
<p><a class="lightbox" title="tt_product_full" href="http://bigandsharp.com/main/wp-content/uploads/2010/12/tt_product_full.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F12%2Ftt_product_full.jpg','tt_product_full')" rel="lightbox[2143]"><img class="alignnone size-full wp-image-2147" title="tt_product_full" src="http://bigandsharp.com/main/wp-content/uploads/2010/12/tt_product_full.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F12%2Ftt_product_full.jpg','tt_product_full')" alt="" width="600" height="842" /></a></p>
<p>Design, product photography, art direction: Kyle Duford<br />
Development, GeoIP: Lance Knight III</p>
<p><a href="http://www.therethere.com" onclick="return TrackClick('http%3A%2F%2Fwww.therethere.com','Visit+the+site')" target="_blank">Visit the site</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oaklandish Web Site</title>
		<link>http://bigandsharp.com/main/oaklandish-web-site/</link>
		<comments>http://bigandsharp.com/main/oaklandish-web-site/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 16:58:34 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Oaklandish]]></category>
		<category><![CDATA[there there]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=2133</guid>
		<description><![CDATA[After 10 years in Oakland, tee shirt company Oaklandish was in dire need of a new backend eCommerce CMS and a new design. While they were in the process of simultaneously launching a new brand called there there for other cities in the US, it made complete sense to design both quite similarly, with slightly [...]]]></description>
			<content:encoded><![CDATA[<p><a class="lightbox" title="oak_home" href="http://bigandsharp.com/main/wp-content/uploads/2010/12/oak_home.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F12%2Foak_home.jpg','oak_home')" rel="lightbox[2133]"><img class="alignnone size-full wp-image-2135" title="oak_home" src="http://bigandsharp.com/main/wp-content/uploads/2010/12/oak_home.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F12%2Foak_home.jpg','oak_home')" alt="" width="600" /></a></p>
<p>After 10 years in Oakland, tee shirt company Oaklandish was in dire need of a new backend eCommerce CMS and a new design. While they were in the process of simultaneously launching a new brand called <em><a href="http://bigandsharp.com/main/there-there-web-site/" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fthere-there-web-site%2F','there+there')">there there</a></em> for other cities in the US, it made complete sense to design both quite similarly, with slightly different branding. GeoIP targeting would drop visitors into their respective cities.</p>
<p>The challenge of Oaklandish was taking a local iconic company and instilling modern graphics and photos while keeping the integrity of the old site.  The home page (above) was made with an auto-slider, a carousel that rotates between 6 popular tee shirt images, and a row of &#8220;Featured Products&#8221; that displays 5 tee shirts on people at a time, but has unlimited amount that can be displayed. This row is user-initiated with arrow buttons to see other featured products.</p>
<p><a class="lightbox" title="oak_cat" href="http://bigandsharp.com/main/wp-content/uploads/2010/12/oak_cat.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F12%2Foak_cat.jpg','oak_cat')" rel="lightbox[2133]"><img class="alignnone size-full wp-image-2134" title="oak_cat" src="http://bigandsharp.com/main/wp-content/uploads/2010/12/oak_cat-e1293641431538.jpg" alt="" width="599" height="336" /></a></p>
<p>The category page (this is &#8220;Mens,&#8221; above) lists the products in either catalog or list view and has new photos on models, which is an improvement of merely &#8220;flat&#8221; images on the old site. Clicking these images takes you to the&#8230;</p>
<p><a class="lightbox" title="oak_product" href="http://bigandsharp.com/main/wp-content/uploads/2010/12/oak_product.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F12%2Foak_product.jpg','oak_product')" rel="lightbox[2133]"><img class="alignnone size-full wp-image-2139" title="oak_product" src="http://bigandsharp.com/main/wp-content/uploads/2010/12/oak_product-e1293641463508.jpg" alt="" width="599" height="336" /></a></p>
<p>product page. Here you can rollover the thumbnails on the left to get alternate views, read a short bio and order (or add to the wishlist), share through various social networking sites or scroll down to read the history of the shirt and see related products.</p>
<p>Design, product photography, art direction: Kyle Duford<br />
Development, GeoIP: Lance Knight III</p>
<p><a href="http://www.oaklandish.com" onclick="return TrackClick('http%3A%2F%2Fwww.oaklandish.com','Visit+the+site')" target="_blank">Visit the site</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hlaska Wallet Packaging</title>
		<link>http://bigandsharp.com/main/hlaska-wallet-packaging/</link>
		<comments>http://bigandsharp.com/main/hlaska-wallet-packaging/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 19:46:40 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Hlaska]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=2015</guid>
		<description><![CDATA[One of my favorite designs ever, and meant to live in harmony with the Hlaska shirt packaging, the new Hlaska wallet packaging in drafted from the old 1984 Apple Pie boxes. What do they have to do with men&#8217;s luxury wallets, bags and menswear? Turns out, a lot. As students of Americana — and the [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><img title="waxed_iPad3" src="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad3.jpg" alt="" width="600" height="450" /></p>
<p>One of my favorite designs ever, and meant to live in harmony with the <a href="http://bigandsharp.com/main/hlaska-shirt-packaging/" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fhlaska-shirt-packaging%2F','Hlaska+shirt+packaging')" target="_blank">Hlaska shirt packaging</a>, the new Hlaska wallet packaging in drafted from the old 1984 Apple Pie boxes. What do they have to do with men&#8217;s luxury wallets, bags and menswear? Turns out, a lot.<span id="more-2015"></span></p>
<p>As students of Americana — and the age of growth, prosperity and optimism in America — Hlaska likes the old school feeling these invoke, when Reagan was president and we young boys were riding our BMX bikes to the local McD&#8217;s to grab a Quarter Pounder, fries and an apple pie.  The boxes are simply designed and yet invoke a great feeling of anticipation. And when you get your wallet packaged in one of these, I&#8217;d like to think those same feelings of opening and then using your new $95-155 wallet will ensue.</p>
<p><a href="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad4.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad4.jpg','waxed_iPad4')" rel="lightbox[2015]"><img title="waxed_iPad4" src="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad4.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad4.jpg','waxed_iPad4')" alt="" width="600" height="450" /></a></p>
<p><a href="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad6.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad6.jpg','waxed_iPad6')" rel="lightbox[2015]"><img title="waxed_iPad6" src="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad6.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad6.jpg','waxed_iPad6')" alt="" width="600" height="450" /></a></p>
<p><a href="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad9.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad9.jpg','waxed_iPad9')" rel="lightbox[2015]"><img title="waxed_iPad9" src="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad9.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad9.jpg','waxed_iPad9')" alt="" width="600" height="450" /></a></p>
<p><a href="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad10.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad10.jpg','waxed_iPad10')" rel="lightbox[2015]"><img title="waxed_iPad10" src="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad10.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad10.jpg','waxed_iPad10')" alt="" width="600" height="450" /></a></p>
<p><a href="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad8.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad8.jpg','waxed_iPad8')" rel="lightbox[2015]"><img title="waxed_iPad8" src="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad8.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad8.jpg','waxed_iPad8')" alt="" width="600" height="450" /></a></p>
<p><a href="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad7.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad7.jpg','')" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad7.jpg','waxed_iPad7')" rel="lightbox[2015]"><img title="waxed_iPad7" src="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad7.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad7.jpg','')" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad7.jpg','waxed_iPad7')" alt="" width="600" height="450" /></a></p>
<p><a href="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad7.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad7.jpg','')" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad7.jpg','waxed_iPad7')" rel="lightbox[2015]"></a><a href="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad2.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad2.jpg','waxed_iPad2')" rel="lightbox[2015]"><img title="waxed_iPad2" src="http://www.hlaska.com/blog/wp-content/uploads/2010/09/waxed_iPad2.jpg" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fblog%2Fwp-content%2Fuploads%2F2010%2F09%2Fwaxed_iPad2.jpg','waxed_iPad2')" alt="" width="600" height="450" /></a></p>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hlaska ID System</title>
		<link>http://bigandsharp.com/main/hlaska-id-system/</link>
		<comments>http://bigandsharp.com/main/hlaska-id-system/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 22:21:11 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Hlaska]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=1958</guid>
		<description><![CDATA[After redesigning the web site, the packaging, and much more at Hlaska, it quickly became evident that the ID system — the corporate collateral — was in much need of a makeover. Following the line of clean, simple lines with a bit color, I decided to move the logo into a position that&#8217;s reminiscent of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1959" title="ID1" src="http://bigandsharp.com/main/wp-content/uploads/2010/09/ID1.jpg" alt="" width="600" /></p>
<p>After redesigning the web site, the packaging, and much more at Hlaska, it quickly became evident that the ID system — the corporate collateral — was in much need of a makeover.</p>
<p>Following the line of clean, simple lines with a bit color, I decided to move the logo into a position that&#8217;s reminiscent of our products <a href="http://www.hlaska.com/products/iPad-Sleeve.html" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fproducts%2FiPad-Sleeve.html','like+the+iPad+Sleeve')" target="_blank">like the iPad Sleeve</a>. Using it vertically meant using a vertical business card orientation, too. I used the new corporate typefaces of Whitney and Chronicle in tandem to create a hierarchy on the front of the card, and flooded the back with our signature PMS green. The logo itself was debossed on a letterpress at a later time.</p>
<p>Once the card was completed, work began on the letterhead. Drafting heavily from the cards, the vertical orientation of the paper lent itself nicely to adapting this new design. The back of the letterhead was detailed with our signature woodgrain design (seen in the <a href="http://www.hlaska.com/search.php?search_query=evergreen&amp;x=0&amp;y=0" onclick="return TrackClick('http%3A%2F%2Fwww.hlaska.com%2Fsearch.php%3Fsearch_query%3Devergreen%26amp%3Bx%3D0%26amp%3By%3D0','Evergreen+series')" target="_blank">Evergreen series</a>, and on the pattern of the Hlaska van), in PMS Process Black screened at 5%.</p>
<p>The envelopes came next. Using the same bit of detail from the cards and letterhead, this time custom converting the envelopes and using the woodgrain on the interior to match the back of the letterhead while offering added security when sending checks in the mail, too.</p>
<p>The thank you cards were last off the line, sent in a French Speckletone Craft A6 envelope, printed non-bleed in one color on the front. Not necessarily to match the stationary, but rather to match the other packaging, namely the <a href="http://bigandsharp.com/main/hlaska-shirt-packaging/" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fhlaska-shirt-packaging%2F','shirt+packages')" target="_blank">shirt packages</a>.</p>
<p><a class="lightbox" title="ID2" href="http://bigandsharp.com/main/wp-content/uploads/2010/09/ID2.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2FID2.jpg','ID2')" rel="lightbox[1958]"><img class="alignnone size-full wp-image-1960" title="ID2" src="http://bigandsharp.com/main/wp-content/uploads/2010/09/ID2.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2FID2.jpg','ID2')" alt="" width="600" /></a></p>
<p><a class="lightbox" title="ID3" href="http://bigandsharp.com/main/wp-content/uploads/2010/09/ID3.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2FID3.jpg','ID3')" rel="lightbox[1958]"><img class="alignnone size-full wp-image-1961" title="ID3" src="http://bigandsharp.com/main/wp-content/uploads/2010/09/ID3.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2FID3.jpg','ID3')" alt="" width="600" /></a></p>
<p><a class="lightbox" title="ID4" href="http://bigandsharp.com/main/wp-content/uploads/2010/09/ID4.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2FID4.jpg','ID4')" rel="lightbox[1958]"><img class="alignnone size-full wp-image-1962" title="ID4" src="http://bigandsharp.com/main/wp-content/uploads/2010/09/ID4.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2FID4.jpg','ID4')" alt="" width="600" /></a></p>
<p>And, as a bonus I present the old card (left) next to the new one:</p>
<p><a class="lightbox" title="oldvnew" href="http://bigandsharp.com/main/wp-content/uploads/2010/09/oldvnew.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2Foldvnew.jpg','oldvnew')" rel="lightbox[1958]"><img class="alignnone size-full wp-image-1967" title="oldvnew" src="http://bigandsharp.com/main/wp-content/uploads/2010/09/oldvnew.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2Foldvnew.jpg','oldvnew')" alt="" width="600" /></a></p>
]]></content:encoded>
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		<item>
		<title>Wallet Wizard</title>
		<link>http://bigandsharp.com/main/wallet-wizard/</link>
		<comments>http://bigandsharp.com/main/wallet-wizard/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 21:14:31 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Hlaska]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=1948</guid>
		<description><![CDATA[Ever try to buy something and not know where to start? The customers at Hlaska feel that way a lot, too. You see, buying a wallet is a daunting experience because a well-crafted, quality wallet can last 5-10 years — that&#8217;s a long time if you pick the wrong one. Enter the Wallet Wizard. A [...]]]></description>
			<content:encoded><![CDATA[<p>Ever try to buy something and not know where to start? The customers at Hlaska feel that way a lot, too. You see, buying a wallet is a daunting experience because a well-crafted, quality wallet can last 5-10 years — that&#8217;s a long time if you pick the wrong one.</p>
<p>Enter the <a href="http://walletwizard.hlaska.com" onclick="return TrackClick('http%3A%2F%2Fwalletwizard.hlaska.com','Wallet+Wizard')" target="_blank"><strong>Wallet Wizard</strong></a>. A handy little tool that enables you to find  your perfect wallet, every time. Designed in Flash and HTML/jQuery, users who don&#8217;t have the latest version of Flash installed (or visiting from an Apple iPad or iPhone) will get the non-Flash version.</p>
<p>Recently reviewed on <a href="http://coolmaterial.com/gear/hlaska-wallet-wizard/" onclick="return TrackClick('http%3A%2F%2Fcoolmaterial.com%2Fgear%2Fhlaska-wallet-wizard%2F','CoolMaterial.com')" target="_blank">CoolMaterial.com</a></p>
<p>Art Director: Kyle Duford<br />
Illustrator: Tracy Greene<br />
Flash Developer: Kaleb Wyman<br />
HTML Developer: Lancelot Knight III</p>
<p><a class="lightbox" title="ww_1" href="http://bigandsharp.com/main/wp-content/uploads/2010/09/ww_1.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2Fww_1.jpg','ww_1')" rel="lightbox[1948]"><img class="alignnone size-full wp-image-1949" title="ww_1" src="http://bigandsharp.com/main/wp-content/uploads/2010/09/ww_1.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2Fww_1.jpg','ww_1')" alt="" width="600" /></a></p>
<p><a class="lightbox" title="ww_2" href="http://bigandsharp.com/main/wp-content/uploads/2010/09/ww_2.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2Fww_2.jpg','ww_2')" rel="lightbox[1948]"><img class="alignnone size-full wp-image-1950" title="ww_2" src="http://bigandsharp.com/main/wp-content/uploads/2010/09/ww_2.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F09%2Fww_2.jpg','ww_2')" alt="" width="600" /></a></p>
]]></content:encoded>
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		<item>
		<title>Hlaska Voiceover</title>
		<link>http://bigandsharp.com/main/hlaska-voiceover/</link>
		<comments>http://bigandsharp.com/main/hlaska-voiceover/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 21:56:24 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Videos/Voiceovers]]></category>
		<category><![CDATA[Hlaska]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=2164</guid>
		<description><![CDATA[CBS Radio advertisement voiceover.]]></description>
			<content:encoded><![CDATA[<p>CBS Radio advertisement voiceover.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://bigandsharp.com/main/audio/hlaska_voiceover.mp3" length="570431" type="audio/mpeg" />
		</item>
		<item>
		<title>Hlaska Main Page Photos</title>
		<link>http://bigandsharp.com/main/hlaska-main-page-photos/</link>
		<comments>http://bigandsharp.com/main/hlaska-main-page-photos/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 02:37:59 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Hlaska]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=2351</guid>
		<description><![CDATA[Some photos I either took or art directed for the new Hlaska web site. Other photos by Clara Balzary (location) and Jenni Wilson-Cooper (studio), both talented photographers in their own right.]]></description>
			<content:encoded><![CDATA[<p>Some photos I either took or art directed for the new Hlaska web site.</p>
<p>Other photos by Clara Balzary (location) and Jenni Wilson-Cooper (studio), both talented photographers in their own right.</p>

<a href='http://bigandsharp.com/main/hlaska-main-page-photos/hlaska_main7/' title='D-Ring Belts. Photo by Kyle Duford'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/hlaska_main7-310x150.jpg" class="attachment-thumbnail" alt="Photo by Kyle Duford" title="D-Ring Belts. Photo by Kyle Duford" /></a>
<a href='http://bigandsharp.com/main/hlaska-main-page-photos/hlaska_main6/' title='Cotton Tee Shirts. Photo by Kyle Duford'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/hlaska_main6-310x150.jpg" class="attachment-thumbnail" alt="Photo by Kyle Duford" title="Cotton Tee Shirts. Photo by Kyle Duford" /></a>
<a href='http://bigandsharp.com/main/hlaska-main-page-photos/hlaska_main5/' title='Stowaway Jacket. Photo by Clara Balzary. Art Director: Kyle Duford'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/hlaska_main5-310x150.jpg" class="attachment-thumbnail" alt="Photo by Clara Balzary. Art Director: Kyle Duford" title="Stowaway Jacket. Photo by Clara Balzary. Art Director: Kyle Duford" /></a>
<a href='http://bigandsharp.com/main/hlaska-main-page-photos/hlaska_main4/' title='5K Hoody. Photo by Clara Balzary. Art Director: Kyle Duford'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/hlaska_main4-310x150.jpg" class="attachment-thumbnail" alt="Photo by Clara Balzary. Art Director: Kyle Duford" title="5K Hoody. Photo by Clara Balzary. Art Director: Kyle Duford" /></a>
<a href='http://bigandsharp.com/main/hlaska-main-page-photos/hlaska_main3/' title='Dress Shirt. Photo by Clara Balzary. Art Director: Kyle Duford'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/hlaska_main3-310x150.jpg" class="attachment-thumbnail" alt="Photo by Clara Balzary. Art Director: Kyle Duford" title="Dress Shirt. Photo by Clara Balzary. Art Director: Kyle Duford" /></a>
<a href='http://bigandsharp.com/main/hlaska-main-page-photos/hlaska_main2/' title='Waxed Navigator. Photo by Clara Balzary. Art Director: Kyle Duford'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/hlaska_main2-310x150.jpg" class="attachment-thumbnail" alt="Photo by Clara Balzary. Art Director: Kyle Duford" title="Waxed Navigator. Photo by Clara Balzary. Art Director: Kyle Duford" /></a>
<a href='http://bigandsharp.com/main/hlaska-main-page-photos/hlaska_main1/' title='Various Jackets. Photo by Jenni Wilson-Cooper. Art Director: Kyle Duford'><img width="310" height="150" src="http://bigandsharp.com/main/wp-content/uploads/2011/01/hlaska_main1-310x150.jpg" class="attachment-thumbnail" alt="Photo by Jenni Wilson-Cooper. Art Director: Kyle Duford" title="Various Jackets. Photo by Jenni Wilson-Cooper. Art Director: Kyle Duford" /></a>

]]></content:encoded>
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		<item>
		<title>Hlaska Shirt Packaging</title>
		<link>http://bigandsharp.com/main/hlaska-shirt-packaging/</link>
		<comments>http://bigandsharp.com/main/hlaska-shirt-packaging/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 18:50:33 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Hlaska]]></category>

		<guid isPermaLink="false">http://bigandsharp.com/main/?p=1943</guid>
		<description><![CDATA[For my gig at Hlaska, one of my many duties is collateral. As we were running out of traditional shopping bags, we took this as an opportunity to evaluate our intentions of the &#8220;bag.&#8221; Our founder, Anthony, was bred from the salt of Americana: optimism, honesty, exploration — the very keystones of design at Hlaska. [...]]]></description>
			<content:encoded><![CDATA[<p>For my gig at Hlaska, one of my many duties is collateral. As we were running out of traditional shopping bags, we took this as an opportunity to evaluate our intentions of the &#8220;bag.&#8221; Our founder, Anthony, was bred from the salt of Americana: optimism, honesty, exploration — the very keystones of design at Hlaska. He was keen to push me to make a more manly experience that was honest and true to our roots: US-made apparel that is designed here in California. I used French Paper Muscletone Kraft at #140 to create this custom-converted envelope reminiscent of a manilla envelope. It&#8217;s branded with our logo on the front, a small &#8220;Made in the USA&#8221; on the back, and it&#8217;s closed with a sticker that&#8217;s a replica of our clothing labels.</p>
<p><a class="lightbox" title="hlaska_packaging2" href="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging21.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging21.jpg','hlaska_packaging2')" rel="lightbox[1943]"><img class="alignnone size-full wp-image-1937" title="hlaska_packaging2" src="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging21.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging21.jpg','hlaska_packaging2')" alt="" width="600" /></a></p>
<p><a class="lightbox" title="hlaska_packaging1" href="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging11.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging11.jpg','hlaska_packaging1')" rel="lightbox[1943]"><img class="alignnone size-full wp-image-1936" title="hlaska_packaging1" src="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging11.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging11.jpg','hlaska_packaging1')" alt="" width="600" height="399" /></a></p>
<p><a class="lightbox" title="hlaska_packaging5" href="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging5.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging5.jpg','hlaska_packaging5')" rel="lightbox[1943]"><img class="alignnone size-full wp-image-1935" title="hlaska_packaging5" src="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging5.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging5.jpg','hlaska_packaging5')" alt="" width="600" height="399" /></a></p>
<p><a class="lightbox" title="hlaska_packaging4" href="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging4.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging4.jpg','hlaska_packaging4')" rel="lightbox[1943]"><img class="alignnone size-full wp-image-1934" title="hlaska_packaging4" src="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging4.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging4.jpg','hlaska_packaging4')" alt="" width="600" height="455" /></a></p>
<p><a class="lightbox" title="hlaska_packaging3" href="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging31.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging31.jpg','hlaska_packaging3')" rel="lightbox[1943]"><img class="alignnone size-full wp-image-1938" title="hlaska_packaging3" src="http://bigandsharp.com/main/wp-content/uploads/2010/08/hlaska_packaging31.jpg" onclick="return TrackClick('http%3A%2F%2Fbigandsharp.com%2Fmain%2Fwp-content%2Fuploads%2F2010%2F08%2Fhlaska_packaging31.jpg','hlaska_packaging3')" alt="" width="600" /></a></p>
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