BART Branding

Making the BART logo work in the system

  • Feb 4th 2010
  • Client:

After having a go at redesigning the BART logo, I decided it was just a logo if it wasn’t taken to the next level. Here’s how I envision the new logo working in the BART system:

First, there were the tickets. Great design already, just freshened-up:

Then, there were the trains themselves, due for a makeover anyway (as in, new cars), but here is the logo on the current cars:

And, of course, the signage:


More work for this client:

 

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