Currently, BART’s “Take BART and you’re there” is decent, but with the new logo and brand redesign, I wanted something a bit more in your face. To wit, “Take BART here” and the play on the word BART in the following ads make sense to me. Of course, this is just a roll-out phase. Once the locals are familiar with the new look and feel, we’ll add photos, people and more to the mix.
Ad 1: Unbartable savings. Take BART and save on your commute.
Ad 2: Inebarted? Take BART when you drink.
Ad 3: See some exibarts. Take BART to San Francisco art museums.
Ad 4: Who barted? Take BART like over 300,000 do weekly.
